our story
About our Store
Some businesses begin for profit.
Ours began with passion — generations ago.
I am Utkarsh, a proud fifth-generation entrepreneur in the watch industry. Our family’s journey started with my great-great-grandfather, and over the decades, we have carefully nurtured a legacy built on trust, quality, and exceptional service.
Under the name Suraj Watch Co., we have been serving Hyderabad through four established retail stores, known for premium timepieces, reliable after-sales service, and genuine customer care. What truly sets us apart is our personal involvement — our own family manages the service desk, ensuring every customer experiences honesty, precision, and warmth.
With this strong foundation, we are now stepping into the digital era with Ustore — an online destination dedicated to offering premium and branded watches at affordable prices, without ever compromising on quality.
But Ustore is more than just watches. We are expanding into carefully curated fashion essentials including clothing, footwear, phone accessories, and more — bringing together style, value, and trust in one place.
As we begin this new chapter and take our legacy online, our values remain unchanged.
Your support means everything to us — and we’re excited to have you be part of our journey.
Who we are
Our Story
